MARCH and APRIL - PROJECT LALO
MAS (Ltd Ed) >> SF
MAS ATTACK: 2 [Mutual Appreciation Society]
London, UK - 5-8 March, 2014
Los Angeles, US - 3-5 April, 2014
Artra Curatorial (USA) and Campbell Works (UK) present:
PROJECT LALO - An exchange between galleries in Los Angeles and London 2014
Project LALO is an international exchange between dynamic emerging contemporary art spaces in London and Los Angeles. ARTRA Curatorial has partnered with Campbell Works, in London, to bring this 10 venue event to both cities - March in London and April in Los Angeles.
Click HERE for exhibition info and list of artists.
Los Angeles, US:
Thursday 3rd April
SHORT HOUSE at OTIS, 5pm-8pm
Friday 4th April
Saturday 5th April
Dazed calls out ARTRA Curatorial and Campbell Works on its lists of 'The new year's most exciting arts ventures'
MAS (Ltd Ed) >> San Francisco
Saturday 8th February, 2014
STUDIO 17, 5pm-11pm
3265 17th Street, Fourth Floor,
San Francisco, CA 94110.
Michelle Carla Handel
Elana Melissa Hill
Claudia Morales McCain
Carissa Potter Carlson
David Marc Grant
Mark Van Proyen
Ingrid V. Wells
Michal W. Wisniowski
MAS (Ltd Ed) >> IN DEVELOPMENT
Salt Lake City, UT - TBA
Santa Fe, NM - TBA
About ARTRA Curatorial and the MAS Exhibitions
In 2013 Artra Curatorial (www.artrala.org) staged 2 MAS ATTACK events in Los Angeles. Each held well over 100 artists. These events consist of a one-night-only exhibition which is aimed at providing artists with a sense of community, contacts and networking, as well as a chance to meet new faces, catch up with old friends and to be seen. They are constructed by Artra as a kind of relational-aesthetics type of participatory engagement, as the focus is upon the interactions of the participants (we do not select the artworks for these, only the artists to invite, who decide what they want to bring) rather than the actual art works displayed. The installation is in an informal Salon style. We do not deal with any commercial galleries - artists must deliver the works themselves and must be present at the opening to be able to participate. They are open to the public who get to see a host of new works, meet the artists in a relaxed and fun mode and to partake in the vibe.
Over 3000 people in total attended these 2 nights. Now Artra have decided to take the show on the road and stage mini-MAS ATTACKS which we are calling MAS (Ltd Ed). With this new series of events we stage them at various locations around the western half of the country (for now) and partner with people and spaces to host them. They follow the same basic formula - one night only - with the artists being selected 50% by Artra and 50% by the host venue/partners and hung in a crowded salon-style. We look for venues that can host a minimum of around 60 artist's works with plenty of white walls. The spaces do not need to be gallery spaces nor particularly elegant - gritty or industrial works for us too. Artra arranges all shipping and logistics for the LA artists and help install/deinstall the show.No sales are allowed - we want to remove any cause of anxiety and to encourage the right atmosphere of an artist centric event. ALL artists included from LA MUST attend the opening to be included, as must the host city's artists. The 'road trip' aspect is documented as we hope to make a film from these trips - somewhere between a documentary and an episode of The Monkees!
We expect that long term working relationships will develop from these and to see a connection built that can be leveraged in the future to produce further projects and exchanges between the two cities.
So far we have them planned for locations in Arizona and Utah with the first one in San Francisco in February - the 8th of 2014, at Studio 17. As Artra are also organizing 2014 shows in London (March) & LA (April) - both as part of Project LALO, China (Sept) and Paris (Oct) we see these 'localized' events as a great balance to the international exchanges we have been building.
Tania Jazz Alvarez
Christine Morla Armstrong
Nadege Monchera Baer
Cherie Benner Davis
David Michael De Boer
Elana Melissa Hill
Hung Viet Nguyen
Adrian de la Pena
Photos courtesy of Marlen Picard.
Visit her facebook page to view more great shots: https://www.facebook.com/Picardpickart
Massive Crowds Take Over the Torrance Art Museum on October 26th for MAS ATTACK: 2
Copyright ARTRA Curatorial, 2013